{"title":"L'Oreal Dia Color","description":"","products":[{"product_id":"loreal-diactivateurs-rich-oxydant","title":"L'Oreal Dia Activateur 1 Litre","description":"\u003ch2\u003e\u003cstrong\u003eL'Oréal Dia Activateur 1 Litre – Cream Developer for Dia Light \u0026amp; Dia Richesse\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eL'Oréal Dia Activateur is a professional cream developer designed to work with L'Oréal's tone-on-tone demi-permanent colour ranges, Dia Light and Dia Richesse. It blends smoothly with colour for even, predictable tone-on-tone results.\u003c\/p\u003e\n\u003cp\u003eAvailable in three peroxide strengths so you can vary lift and intensity to suit the service. This is the 1 Litre salon size.\u003c\/p\u003e\n\u003ch3\u003eStrength guide\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e6 Vol (1.8%)\u003c\/strong\u003e – tone-on-tone deposit with no lift\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e9 Vol (2.7%)\u003c\/strong\u003e – gentle lift and grey blending\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e15 Vol (4.5%)\u003c\/strong\u003e – more intensity and lift with Dia Light\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy salons choose Dia Activateur\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMade specifically for the Dia Light and Dia Richesse systems\u003c\/li\u003e\n\u003cli\u003eSmooth, creamy mix for even application\u003c\/li\u003e\n\u003cli\u003eReliable, predictable tone-on-tone results\u003c\/li\u003e\n\u003cli\u003e1 Litre salon size – cost-effective for professionals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMix 1:1.5 with Dia Light or Dia Richesse (follow the colour pack for exact ratio and timing)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eStock a salon-essential developer at trade prices. Next day delivery. No delays.\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"6Vol (1.8%)","offer_id":51401433842000,"sku":"E0467904","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"9Vol (2.7%)","offer_id":51401433874768,"sku":"E0468004","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"15Vol (4.5%)","offer_id":51401433907536,"sku":"E0468104","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0896\/4292\/6416\/files\/loreal-dia-activator__48805.jpg?v=1748303382"},{"product_id":"loreal-dia-color-60ml-copy","title":"L’Oreal Dia Color 60ml","description":"\u003cp data-end=\"425\" data-start=\"251\"\u003e\u003cstrong data-end=\"425\" data-start=\"251\"\u003eL’Oréal Dia Color is a professional alkaline demi-permanent hair colour designed for high gloss shine, natural tone results and up to 70% grey coverage — without ammonia.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"622\" data-start=\"427\"\u003eBuilt with \u003cstrong data-end=\"471\" data-start=\"438\"\u003eMelanin Gap Filler Technology\u003c\/strong\u003e, Dia Color helps refill lost pigment inside the hair fibre, delivering more even, true-to-tone results while maintaining soft, natural-looking colour.\u003c\/p\u003e\n\u003cp data-end=\"818\" data-start=\"624\"\u003eWith up to \u003cstrong data-end=\"669\" data-start=\"635\"\u003e91% natural-origin ingredients\u003c\/strong\u003e and a conditioning formula enriched with \u003cstrong data-end=\"756\" data-start=\"711\"\u003eHyaluronic Acid, Shea Butter and Glycerin\u003c\/strong\u003e, it leaves hair feeling smooth, hydrated and visibly shinier.\u003c\/p\u003e\n\u003cp\u003eWhy salons use Dia Color\u003c\/p\u003e\n\u003cul data-end=\"1084\" data-start=\"861\"\u003e\n\u003cli data-end=\"906\" data-start=\"861\" data-section-id=\"5kp3md\"\u003ePerfect for \u003cstrong data-end=\"904\" data-start=\"875\"\u003eblending grey (up to 70%)\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"955\" data-start=\"907\" data-section-id=\"1v2t5a7\"\u003eIdeal for \u003cstrong data-end=\"953\" data-start=\"919\"\u003enatural-looking colour results\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"998\" data-start=\"956\" data-section-id=\"1nk02kx\"\u003eAdds \u003cstrong data-end=\"996\" data-start=\"963\"\u003ehigh gloss shine to dull hair\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1042\" data-start=\"999\" data-section-id=\"1vchkxi\"\u003eGreat for \u003cstrong data-end=\"1040\" data-start=\"1011\"\u003efirst-time colour clients\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1084\" data-start=\"1043\" data-section-id=\"iz6ku6\"\u003eSoft regrowth with \u003cstrong data-end=\"1082\" data-start=\"1064\"\u003eno harsh lines\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1165\" data-start=\"1086\"\u003eIf you want \u003cstrong data-end=\"1145\" data-start=\"1101\"\u003ecoverage + shine without full commitment\u003c\/strong\u003e, this is the go-to.\u003c\/p\u003e\n\u003ch3 data-end=\"1190\" data-start=\"1172\" data-section-id=\"fet9bx\"\u003eKey benefits of Dia Color\u003c\/h3\u003e\n\u003cul data-end=\"1395\" data-start=\"1192\"\u003e\n\u003cli data-end=\"1225\" data-start=\"1192\" data-section-id=\"7vimro\"\u003e Up to \u003cstrong data-end=\"1222\" data-start=\"1203\"\u003e3x shinier hair\u003c\/strong\u003e*\u003c\/li\u003e\n\u003cli data-end=\"1260\" data-start=\"1226\" data-section-id=\"x6r4f4\"\u003e Up to \u003cstrong data-end=\"1258\" data-start=\"1237\"\u003e70% grey coverage\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1298\" data-start=\"1261\" data-section-id=\"9l3c95\"\u003e\u003cstrong data-end=\"1296\" data-start=\"1266\"\u003e100% true-to-tone reflects\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-end=\"1346\" data-start=\"1299\" data-section-id=\"v6qd1i\"\u003e Up to \u003cstrong data-end=\"1344\" data-start=\"1310\"\u003e91% natural-origin ingredients\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1395\" data-start=\"1347\" data-section-id=\"vcxkiw\"\u003e No ammonia — more comfortable application\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1437\" data-start=\"1397\"\u003e*Instrumental test vs previous formula\u003c\/p\u003e\n\u003ch3 data-end=\"1472\" data-start=\"1444\" data-section-id=\"15vffhk\"\u003eWhen to use Dia Color\u003c\/h3\u003e\n\u003cp data-end=\"1510\" data-start=\"1474\"\u003eUse Dia Color when the client wants:\u003c\/p\u003e\n\u003cul data-end=\"1664\" data-start=\"1512\"\u003e\n\u003cli data-end=\"1554\" data-start=\"1512\" data-section-id=\"8tow0u\"\u003eGrey blending without permanent colour\u003c\/li\u003e\n\u003cli data-end=\"1595\" data-start=\"1555\" data-section-id=\"1bhqb60\"\u003eNatural-looking tone-on-tone results\u003c\/li\u003e\n\u003cli data-end=\"1630\" data-start=\"1596\" data-section-id=\"1s1jpig\"\u003eSoft, low-maintenance regrowth\u003c\/li\u003e\n\u003cli 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