{"title":"L'Oreal Dia Light","description":"\u003cp\u003eThe \u003cstrong\u003eL'Oreal Dia\u003c\/strong\u003e range at trade prices — L'Oreal Professionnel's acid, ammonia-free demi-permanent colour. \u003cstrong\u003eDia Light\u003c\/strong\u003e is the acid demi-permanent loved for luminous toning, glossing, colour refreshing and soft grey blending without lift, leaving hair shiny and conditioned. The range also includes \u003cstrong\u003eDia Color\u003c\/strong\u003e and the \u003cstrong\u003eDia Activateur\u003c\/strong\u003e developer.\u003c\/p\u003e\n\u003cp\u003eDia Light is mixed with Dia Activateur developer, typically at a 1:1.5 ratio, developing in around 20 minutes for a translucent, tone-on-tone result that fades softly with no harsh regrowth line. Supplied to UK salons at trade prices with fast delivery.\u003c\/p\u003e","products":[{"product_id":"loreal-diactivateurs-rich-oxydant","title":"L'Oreal Dia Activateur 1 Litre","description":"\u003ch2\u003e\u003cstrong\u003eL'Oréal Dia Activateur 1 Litre – Cream Developer for Dia Light \u0026amp; Dia Richesse\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eL'Oréal Dia Activateur is a professional cream developer designed to work with L'Oréal's tone-on-tone demi-permanent colour ranges, Dia Light and Dia Richesse. It blends smoothly with colour for even, predictable tone-on-tone results.\u003c\/p\u003e\n\u003cp\u003eAvailable in three peroxide strengths so you can vary lift and intensity to suit the service. This is the 1 Litre salon size.\u003c\/p\u003e\n\u003ch3\u003eStrength guide\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e6 Vol (1.8%)\u003c\/strong\u003e – tone-on-tone deposit with no lift\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e9 Vol (2.7%)\u003c\/strong\u003e – gentle lift and grey blending\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e15 Vol (4.5%)\u003c\/strong\u003e – more intensity and lift with Dia Light\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy salons choose Dia Activateur\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMade specifically for the Dia Light and Dia Richesse systems\u003c\/li\u003e\n\u003cli\u003eSmooth, creamy mix for even application\u003c\/li\u003e\n\u003cli\u003eReliable, predictable tone-on-tone results\u003c\/li\u003e\n\u003cli\u003e1 Litre salon size – cost-effective for professionals\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMix 1:1.5 with Dia Light or Dia Richesse (follow the colour pack for exact ratio and timing)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eStock a salon-essential developer at trade prices. Next day delivery. No delays.\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"6Vol (1.8%)","offer_id":51401433842000,"sku":"E0467904","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"9Vol (2.7%)","offer_id":51401433874768,"sku":"E0468004","price":9.99,"currency_code":"GBP","in_stock":true},{"title":"15Vol (4.5%)","offer_id":51401433907536,"sku":"E0468104","price":9.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0896\/4292\/6416\/files\/loreal-dia-activator__48805.jpg?v=1748303382"},{"product_id":"loreal-dia-color-60ml-copy","title":"L’Oreal Dia Color 60ml","description":"\u003cp data-end=\"425\" data-start=\"251\"\u003e\u003cstrong data-end=\"425\" data-start=\"251\"\u003eL’Oréal Dia Color is a professional alkaline demi-permanent hair colour designed for high gloss shine, natural tone results and up to 70% grey coverage — without ammonia.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-end=\"622\" data-start=\"427\"\u003eBuilt with \u003cstrong data-end=\"471\" data-start=\"438\"\u003eMelanin Gap Filler Technology\u003c\/strong\u003e, Dia Color helps refill lost pigment inside the hair fibre, delivering more even, true-to-tone results while maintaining soft, natural-looking colour.\u003c\/p\u003e\n\u003cp data-end=\"818\" data-start=\"624\"\u003eWith up to \u003cstrong data-end=\"669\" data-start=\"635\"\u003e91% natural-origin ingredients\u003c\/strong\u003e and a conditioning formula enriched with \u003cstrong data-end=\"756\" data-start=\"711\"\u003eHyaluronic Acid, Shea Butter and Glycerin\u003c\/strong\u003e, it leaves hair feeling smooth, hydrated and visibly shinier.\u003c\/p\u003e\n\u003cp\u003eWhy salons use Dia Color\u003c\/p\u003e\n\u003cul data-end=\"1084\" data-start=\"861\"\u003e\n\u003cli data-end=\"906\" data-start=\"861\" data-section-id=\"5kp3md\"\u003ePerfect for \u003cstrong data-end=\"904\" data-start=\"875\"\u003eblending grey (up to 70%)\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"955\" data-start=\"907\" data-section-id=\"1v2t5a7\"\u003eIdeal for \u003cstrong data-end=\"953\" data-start=\"919\"\u003enatural-looking colour results\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"998\" data-start=\"956\" data-section-id=\"1nk02kx\"\u003eAdds \u003cstrong data-end=\"996\" data-start=\"963\"\u003ehigh gloss shine to dull hair\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1042\" data-start=\"999\" data-section-id=\"1vchkxi\"\u003eGreat for \u003cstrong data-end=\"1040\" data-start=\"1011\"\u003efirst-time colour clients\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1084\" data-start=\"1043\" data-section-id=\"iz6ku6\"\u003eSoft regrowth with \u003cstrong data-end=\"1082\" data-start=\"1064\"\u003eno harsh lines\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1165\" data-start=\"1086\"\u003eIf you want \u003cstrong data-end=\"1145\" data-start=\"1101\"\u003ecoverage + shine without full commitment\u003c\/strong\u003e, this is the go-to.\u003c\/p\u003e\n\u003ch3 data-end=\"1190\" data-start=\"1172\" data-section-id=\"fet9bx\"\u003eKey benefits of Dia Color\u003c\/h3\u003e\n\u003cul data-end=\"1395\" data-start=\"1192\"\u003e\n\u003cli data-end=\"1225\" data-start=\"1192\" data-section-id=\"7vimro\"\u003e Up to \u003cstrong data-end=\"1222\" data-start=\"1203\"\u003e3x shinier hair\u003c\/strong\u003e*\u003c\/li\u003e\n\u003cli data-end=\"1260\" data-start=\"1226\" data-section-id=\"x6r4f4\"\u003e Up to \u003cstrong data-end=\"1258\" data-start=\"1237\"\u003e70% grey coverage\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1298\" data-start=\"1261\" data-section-id=\"9l3c95\"\u003e\u003cstrong data-end=\"1296\" data-start=\"1266\"\u003e100% true-to-tone reflects\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli data-end=\"1346\" data-start=\"1299\" data-section-id=\"v6qd1i\"\u003e Up to \u003cstrong data-end=\"1344\" data-start=\"1310\"\u003e91% natural-origin ingredients\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1395\" data-start=\"1347\" data-section-id=\"vcxkiw\"\u003e No ammonia — more comfortable application\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1437\" data-start=\"1397\"\u003e*Instrumental test vs previous formula\u003c\/p\u003e\n\u003ch3 data-end=\"1472\" data-start=\"1444\" data-section-id=\"15vffhk\"\u003eWhen to use Dia Color\u003c\/h3\u003e\n\u003cp data-end=\"1510\" data-start=\"1474\"\u003eUse Dia Color when the client wants:\u003c\/p\u003e\n\u003cul data-end=\"1664\" data-start=\"1512\"\u003e\n\u003cli data-end=\"1554\" data-start=\"1512\" data-section-id=\"8tow0u\"\u003eGrey blending without permanent colour\u003c\/li\u003e\n\u003cli data-end=\"1595\" data-start=\"1555\" data-section-id=\"1bhqb60\"\u003eNatural-looking tone-on-tone results\u003c\/li\u003e\n\u003cli data-end=\"1630\" data-start=\"1596\" data-section-id=\"1s1jpig\"\u003eSoft, low-maintenance regrowth\u003c\/li\u003e\n\u003cli data-end=\"1664\" data-start=\"1631\" data-section-id=\"1b462to\"\u003eShine + colour in one service\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1736\" data-start=\"1666\"\u003eThis sits perfectly between \u003cstrong data-end=\"1736\" data-start=\"1697\"\u003epermanent colour and gloss services\u003c\/strong\u003e\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"Clear","offer_id":51402533110096,"sku":"DCC","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"1","offer_id":51402533142864,"sku":"DC1","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"3","offer_id":51402533175632,"sku":"DC3","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"4","offer_id":51402533208400,"sku":"DC4","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"4.15","offer_id":51402533241168,"sku":"DC415","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"4.20","offer_id":51402533273936,"sku":"DC420","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"4.62","offer_id":51402533306704,"sku":"DC462","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"5","offer_id":51402533339472,"sku":"DC5","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"5.1","offer_id":51402533372240,"sku":"DC51","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"5.18","offer_id":51402533405008,"sku":"DC518","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"5.35","offer_id":51402533437776,"sku":"DC535","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"5.4","offer_id":51402533470544,"sku":"DC54","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"5.71","offer_id":51402533536080,"sku":"DC571","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"5.5","offer_id":51402533503312,"sku":"DC55","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"5.8","offer_id":51402533568848,"sku":"DC58","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"6","offer_id":51402533601616,"sku":"DC6","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"6.1","offer_id":51402533634384,"sku":"DC61","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"6.12","offer_id":51402532946256,"sku":"DC612","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"6.23","offer_id":51402533667152,"sku":"DC623","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"6.3","offer_id":51402533699920,"sku":"DC63","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"6.34","offer_id":51402533732688,"sku":"DC634","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"6.45","offer_id":51402533765456,"sku":"DC645","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"6.60","offer_id":51402533798224,"sku":"DC660","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"6.8","offer_id":51402532979024,"sku":"DC68","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"6.84","offer_id":51402533830992,"sku":"DC684","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"7","offer_id":51402533863760,"sku":"DC7","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"7.1","offer_id":51402533011792,"sku":"DC71","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"7.13","offer_id":51402533896528,"sku":"DC713","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"7.18","offer_id":51402533929296,"sku":"DC718","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"7.32","offer_id":51402533044560,"sku":"DC732","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"7.44","offer_id":51402533962064,"sku":"DC744","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"7.8","offer_id":51402533994832,"sku":"DC78","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"8","offer_id":51402534027600,"sku":"DC8","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"8.1","offer_id":51402534060368,"sku":"DC81","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"8.13","offer_id":51402533077328,"sku":"DC813","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"8.2","offer_id":51402534093136,"sku":"DC82","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"8.23","offer_id":51402534125904,"sku":"DC823","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"8.3","offer_id":51402534158672,"sku":"DC83","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"8.31","offer_id":51402534191440,"sku":"DC831","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"8.34","offer_id":51402534224208,"sku":"DC834","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"8.43","offer_id":51402534256976,"sku":"DC843","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"9","offer_id":51402534289744,"sku":"DC9","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"9.13","offer_id":51402534322512,"sku":"DC913","price":9.49,"currency_code":"GBP","in_stock":true},{"title":"9.82","offer_id":51402534355280,"sku":"DC982","price":9.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0896\/4292\/6416\/files\/DIACOL_DIACOL.webp?v=1748311540"},{"product_id":"loreal-dia-light-new-60ml","title":"L'Oreal Dia Light","description":"\u003ch2\u003e\n\u003cb\u003eL’Oréal Dia Light Hyaluronic Gloss Colour is a professional acidic demi-permanent toner designed for gloss, hydration and tone correction — without lifting the hair.\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\n\u003c\/h2\u003e\n\u003cp class=\"p1\"\u003ePowered by a \u003cb\u003e1% Hyaluronic Acid Complex\u003c\/b\u003e, it helps replenish moisture, smooth the hair fibre, and deliver ultra-glossy, healthy-looking results — making it ideal for \u003cb\u003ebleached, sensitised or dry hair\u003c\/b\u003e.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eUnlike traditional colour, Dia Light works with an \u003cb\u003eacidic pH\u003c\/b\u003e, meaning it deposits tone while respecting the hair structure, leaving hair feeling healthier after every service.\u003c\/p\u003e\n\u003ch3 class=\"p2\"\u003e\u003cb\u003eWhy salons use Dia Light\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003ePerfect for \u003cb\u003etoning after bleaching\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eAdds a \u003cb\u003ehigh-gloss “glass hair” finish\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eIdeal for \u003cb\u003erefreshing faded mids \u0026amp; ends\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eZero lift formula — no unnecessary damage\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eLeaves hair feeling \u003cb\u003esoft, conditioned and hydrated\u003c\/b\u003e\u003cb\u003e\u003c\/b\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 class=\"p2\"\u003e\u003cb\u003eDia Light Key benefits\u003c\/b\u003e\u003c\/h3\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003e Up to \u003cb\u003e82% more shine\u003c\/b\u003e*\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eUp to \u003cb\u003e3x less breakage on bleached hair\u003c\/b\u003e*\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eHelps fight dryness and restore moisture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003e\u003cspan class=\"s1\"\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e•\u003cspan class=\"Apple-tab-span\"\u003e \u003c\/span\u003e\u003c\/span\u003eTrue-to-tone colour with a natural finish\u003c\/p\u003e","brand":"Loreal","offers":[{"title":"4 - Brown","offer_id":52686490763600,"sku":"DL4","price":8.5,"currency_code":"GBP","in_stock":true},{"title":"5 - Light Brown","offer_id":52686490829136,"sku":"DL5","price":8.5,"currency_code":"GBP","in_stock":false},{"title":"5.07 - Natural Matte Light Brown","offer_id":52686490861904,"sku":"DL507","price":8.5,"currency_code":"GBP","in_stock":false},{"title":"5.66 - Light Extra Red Brown(Rubilane\/DM5)","offer_id":52686490927440,"sku":"DL566","price":8.5,"currency_code":"GBP","in_stock":false},{"title":"5.8 - Mocha Light Brown","offer_id":52686490960208,"sku":"DL58","price":8.5,"currency_code":"GBP","in_stock":false},{"title":"6 - Dark Blonde","offer_id":52686490992976,"sku":"DL6","price":8.5,"currency_code":"GBP","in_stock":true},{"title":"6.3 - Dark Golden Blonde","offer_id":52686491025744,"sku":"DL63","price":8.5,"currency_code":"GBP","in_stock":true},{"title":"6.13 - Dark Ash Gold 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