{"title":"Wella Koleston Perfect","description":"\u003cp\u003eThe full \u003cstrong\u003eWella Koleston Perfect Me+\u003c\/strong\u003e range at trade prices — Wella's professional permanent colour, known for pure, long-lasting results, reliable grey coverage and true-to-tone shades. Shop the permanent shade range in 60ml tubes, plus Special Mix intensifiers and Special Blonde for high-lift work.\u003c\/p\u003e\n\u003cp\u003eKoleston Perfect Me+ is mixed with \u003ca href=\"https:\/\/haircoandbeauty.co.uk\/products\/welloxon-perfect-creme-developer\"\u003eWelloxon Perfect developer\u003c\/a\u003e, typically at a 1:1 ratio — choose your developer strength by the lift and grey coverage required. Supplied to UK salons at trade prices with fast delivery.\u003c\/p\u003e","products":[{"product_id":"wella-welloxon-perfect-pastel-1000ml","title":"Wella Welloxon Perfect Pastel 1.9% 1000ml","description":"\u003ch2\u003e\u003cstrong\u003eWella Welloxon Perfect Pastel 1.9% 1 Litre (6 Vol) – Toning Cream Developer\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eWella Welloxon Perfect Pastel 1.9% (6 Vol) is a professional cream developer designed for gentle, no-lift colour work. Its low 6 volume strength makes it the go-to oxidant for toning, glossing and pastel results with Wella colour.\u003c\/p\u003e\n\u003cp\u003eThe thick, creamy ME+ formula mixes smoothly for even saturation, precise application and easy rinsing, giving predictable, salon-quality tone every time. This is the 1 Litre salon size.\u003c\/p\u003e\n\u003ch3\u003eWhen to use 1.9% (6 Vol)\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eToning blonde, balayage and highlights\u003c\/li\u003e\n\u003cli\u003eSoft, sheer and pastel colour results\u003c\/li\u003e\n\u003cli\u003eRefreshing and glossing with zero lift\u003c\/li\u003e\n\u003cli\u003eUse at 1:2 with Wella Illumina Color for toning\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy salons choose Welloxon Perfect\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eReformulated for optimal results with Koleston Perfect ME+\u003c\/li\u003e\n\u003cli\u003eThick, creamy consistency for easier, faster mixing\u003c\/li\u003e\n\u003cli\u003ePrecise application with great foil adhesion\u003c\/li\u003e\n\u003cli\u003eEasy rinsing and a comfortable client experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMixing ratio depends on the Wella colour used (typically 1:1 with Koleston Perfect, 1:2 with Illumina for toning)\u003c\/li\u003e\n\u003cli\u003eAlways follow the colour pack instructions for ratio and development time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eStock a salon-essential developer trusted worldwide. Next day delivery. Trade prices. No delays.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":51401558131024,"sku":"81646921","price":8.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0896\/4292\/6416\/files\/Wella-Welloxon-Perfect-Pastel-1.9-1000ml.jpg?v=1748305094"},{"product_id":"welloxon-perfect-creme-developer","title":"Wella Welloxon Perfect 1000ml","description":"\u003ch2\u003e\u003cstrong\u003eWella Welloxon Perfect 1 Litre – Professional Cream Developer\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eWella Welloxon Perfect is the cream developer trusted by colourists worldwide to bring out the best in Wella permanent colour and lightening, including Koleston Perfect ME+, Illumina Color and Blondor. Its thick, creamy consistency ensures reliable, even colour development with every service.\u003c\/p\u003e\n\u003cp\u003eThis 1 Litre salon size is available in four volumes so you can control lift and coverage to suit the service.\u003c\/p\u003e\n\u003ch3\u003eVolume guide\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e4% (13 Vol)\u003c\/strong\u003e – tone-on-tone and grey coverage with minimal lift\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e6% (20 Vol)\u003c\/strong\u003e – grey coverage and up to 2 levels of lift\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e9% (30 Vol)\u003c\/strong\u003e – up to 3 levels of lift\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e12% (40 Vol)\u003c\/strong\u003e – maximum lift for high-lift and lightening services\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy salons choose Welloxon Perfect\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eReformulated for optimal results with Koleston Perfect ME+\u003c\/li\u003e\n\u003cli\u003eThick, creamy consistency for easier, faster mixing\u003c\/li\u003e\n\u003cli\u003ePrecise application with great foil adhesion\u003c\/li\u003e\n\u003cli\u003eEasy rinsing and a comfortable client experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMix 1:1 with Koleston Perfect ME+ (1:2 for Special Blonde shades)\u003c\/li\u003e\n\u003cli\u003eAlways follow the colour pack instructions for ratio and development time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eStock a salon-essential developer trusted worldwide. Next day delivery. Trade prices. No delays.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"13Vol (4%)","offer_id":51401593061712,"sku":"99350115241","price":8.49,"currency_code":"GBP","in_stock":true},{"title":"20Vol (6%)","offer_id":51401593094480,"sku":"99350115265","price":8.49,"currency_code":"GBP","in_stock":true},{"title":"30Vol (9%)","offer_id":51401593127248,"sku":"99350115246","price":8.49,"currency_code":"GBP","in_stock":true},{"title":"40Vol (12%)","offer_id":51401593160016,"sku":"99350115244","price":8.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0896\/4292\/6416\/files\/868W1L.jpg?v=1780661911"},{"product_id":"wella-welloxon-perfect-pastel-1-9-500ml","title":"Wella Welloxon Perfect Pastel 1.9% 500ml","description":"\u003ch2\u003e\u003cstrong\u003eWella Welloxon Perfect Pastel 1.9% 500ml (6 Vol) – Toning Cream Developer\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eWella Welloxon Perfect Pastel 1.9% (6 Vol) is a professional cream developer designed for gentle, no-lift colour work. Its low 6 volume strength makes it the go-to oxidant for toning, glossing and pastel results with Wella colour.\u003c\/p\u003e\n\u003cp\u003eThe thick, creamy ME+ formula mixes smoothly for even saturation, precise application and easy rinsing, giving predictable, salon-quality tone every time.\u003c\/p\u003e\n\u003ch3\u003eWhen to use 1.9% (6 Vol)\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eToning blonde, balayage and highlights\u003c\/li\u003e\n\u003cli\u003eSoft, sheer and pastel colour results\u003c\/li\u003e\n\u003cli\u003eRefreshing and glossing with zero lift\u003c\/li\u003e\n\u003cli\u003eUse at 1:2 with Wella Illumina Color for toning\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy salons choose Welloxon Perfect\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eReformulated for optimal results with Koleston Perfect ME+\u003c\/li\u003e\n\u003cli\u003eThick, creamy consistency for easier, faster mixing\u003c\/li\u003e\n\u003cli\u003ePrecise application with great foil adhesion\u003c\/li\u003e\n\u003cli\u003eEasy rinsing and a comfortable client experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMixing ratio depends on the Wella colour used (typically 1:1 with Koleston Perfect, 1:2 with Illumina for toning)\u003c\/li\u003e\n\u003cli\u003eAlways follow the colour pack instructions for ratio and development time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eStock a salon-essential developer trusted worldwide. Next day delivery. Trade prices. No delays.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":51402719101264,"sku":"99350115242","price":7.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0896\/4292\/6416\/files\/1.9-500ml-welloxon.webp?v=1748312485"},{"product_id":"wella-welloxon-perfect-pastel-6-500ml","title":"Wella Welloxon Perfect 6% 20vol 500ml","description":"\u003ch2\u003e\u003cstrong\u003eWella Welloxon Perfect 6% 500ml (20 Vol) – Professional Cream Developer\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eWella Welloxon Perfect 6% (20 Vol) is the salon-standard cream developer for permanent colour services. It delivers reliable grey coverage and up to 2 levels of lift, bringing out the best in Wella colour including Koleston Perfect ME+ and Illumina Color.\u003c\/p\u003e\n\u003cp\u003eIts thick, creamy ME+ consistency mixes smoothly for even saturation and predictable, professional results. This is the 500ml salon size.\u003c\/p\u003e\n\u003ch3\u003eWhen to use 6% (20 Vol)\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFull grey coverage on natural hair\u003c\/li\u003e\n\u003cli\u003eLevel-on-level colour and up to 2 levels of lift\u003c\/li\u003e\n\u003cli\u003eThe everyday workhorse strength for permanent colour\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy salons choose Welloxon Perfect\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eReformulated for optimal results with Koleston Perfect ME+\u003c\/li\u003e\n\u003cli\u003eThick, creamy consistency for easier, faster mixing\u003c\/li\u003e\n\u003cli\u003ePrecise application with great foil adhesion\u003c\/li\u003e\n\u003cli\u003eEasy rinsing and a comfortable client experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMix 1:1 with Koleston Perfect ME+\u003c\/li\u003e\n\u003cli\u003eAlways follow the colour pack instructions for ratio and development time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eStock a salon-essential developer trusted worldwide. Next day delivery. Trade prices. No delays.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":51402720248144,"sku":"99350176037","price":7.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0896\/4292\/6416\/files\/6-500ML.webp?v=1748312494"},{"product_id":"wella-welloxon-perfect-4-13vol-500ml","title":"Wella Welloxon Perfect 4% 13vol 500ml","description":"\u003ch2\u003e\u003cstrong\u003eWella Welloxon Perfect 4% 500ml (13 Vol) – Professional Cream Developer\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eWella Welloxon Perfect 4% (13 Vol) is a professional cream developer for tone-on-tone colour and grey coverage with minimal lift. It brings out the best in Wella colour including Koleston Perfect ME+ and Illumina Color.\u003c\/p\u003e\n\u003cp\u003eIts thick, creamy ME+ consistency mixes smoothly for even saturation, precise application and predictable results. This is the 500ml salon size.\u003c\/p\u003e\n\u003ch3\u003eWhen to use 4% (13 Vol)\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eTone-on-tone and level-on-level colour\u003c\/li\u003e\n\u003cli\u003eGrey coverage with minimal lift (up to 1 level)\u003c\/li\u003e\n\u003cli\u003eDarker results and refreshing depth\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy salons choose Welloxon Perfect\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eReformulated for optimal results with Koleston Perfect ME+\u003c\/li\u003e\n\u003cli\u003eThick, creamy consistency for easier, faster mixing\u003c\/li\u003e\n\u003cli\u003ePrecise application with great foil adhesion\u003c\/li\u003e\n\u003cli\u003eEasy rinsing and a comfortable client experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMix 1:1 with Koleston Perfect ME+\u003c\/li\u003e\n\u003cli\u003eAlways follow the colour pack instructions for ratio and development time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eStock a salon-essential developer trusted worldwide. Next day delivery. Trade prices. No delays.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":51402720903504,"sku":"99350105375","price":7.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0896\/4292\/6416\/files\/4-500ml.webp?v=1748312504"},{"product_id":"wella-welloxon-perfect-9-30vol-500ml","title":"Wella Welloxon Perfect 9% 30vol 500ml","description":"\u003ch2\u003e\u003cstrong\u003eWella Welloxon Perfect 9% 500ml (30 Vol) – Professional Cream Developer\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eWella Welloxon Perfect 9% (30 Vol) is a high-strength cream developer for lift and lightening. It delivers up to 3 levels of lift while bringing out the best in Wella colour including Koleston Perfect ME+ and Illumina Color.\u003c\/p\u003e\n\u003cp\u003eIts thick, creamy ME+ consistency mixes smoothly for even saturation and predictable, professional results. This is the 500ml salon size.\u003c\/p\u003e\n\u003ch3\u003eWhen to use 9% (30 Vol)\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eUp to 3 levels of lift on natural hair\u003c\/li\u003e\n\u003cli\u003eLightening and brightening services\u003c\/li\u003e\n\u003cli\u003eAchieving lighter target shades\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy salons choose Welloxon Perfect\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eReformulated for optimal results with Koleston Perfect ME+\u003c\/li\u003e\n\u003cli\u003eThick, creamy consistency for easier, faster mixing\u003c\/li\u003e\n\u003cli\u003ePrecise application with great foil adhesion\u003c\/li\u003e\n\u003cli\u003eEasy rinsing and a comfortable client experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMix 1:1 with Koleston Perfect ME+\u003c\/li\u003e\n\u003cli\u003eAlways follow the colour pack instructions for ratio and development time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eStock a salon-essential developer trusted worldwide. Next day delivery. Trade prices. No delays.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":51402723524944,"sku":"99350115245","price":7.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0896\/4292\/6416\/files\/9-500ml.webp?v=1748312513"},{"product_id":"wella-welloxon-perfect-12-40vol-500ml","title":"Wella Welloxon Perfect 12% 40vol 500ml","description":"\u003ch2\u003e\u003cstrong\u003eWella Welloxon Perfect 12% 500ml (40 Vol) – Professional Cream Developer\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eWella Welloxon Perfect 12% (40 Vol) is the maximum-strength cream developer for high-lift and lightening services. It powers the most demanding lift work while bringing out the best in Wella colour including Koleston Perfect ME+ Special Blondes.\u003c\/p\u003e\n\u003cp\u003eIts thick, creamy ME+ consistency mixes smoothly for even saturation and predictable, professional results. This is the 500ml salon size.\u003c\/p\u003e\n\u003ch3\u003eWhen to use 12% (40 Vol)\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHigh-lift blonde services\u003c\/li\u003e\n\u003cli\u003eMaximum lift and lightening\u003c\/li\u003e\n\u003cli\u003eUse with Koleston Perfect Special Blonde for up to 5 levels of lift\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhy salons choose Welloxon Perfect\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eReformulated for optimal results with Koleston Perfect ME+\u003c\/li\u003e\n\u003cli\u003eThick, creamy consistency for easier, faster mixing\u003c\/li\u003e\n\u003cli\u003ePrecise application with great foil adhesion\u003c\/li\u003e\n\u003cli\u003eEasy rinsing and a comfortable client experience\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to use\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMix 1:1 with Koleston Perfect ME+ (1:2 for Special Blonde shades)\u003c\/li\u003e\n\u003cli\u003eAlways follow the colour pack instructions for ratio and development time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eStock a salon-essential developer trusted worldwide. Next day delivery. Trade prices. No delays.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"Default Title","offer_id":51402725622096,"sku":"99350176039","price":7.6,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0896\/4292\/6416\/files\/12-500ml.webp?v=1748312522"},{"product_id":"wella-koleston-perfect-me","title":"Wella Koleston Perfect Me+ 60ml","description":"\u003ch2\u003e\u003cstrong\u003eWella Koleston Perfect Me+ 60ml – Permanent Hair Colour, Pure Results, Up to 100% Grey Coverage\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003eWella Koleston Perfect Me+ 60ml is a professional permanent hair colour designed to deliver \u003cstrong\u003epure, balanced colour results with up to 100% grey coverage\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eFeaturing Wella’s advanced \u003cstrong\u003eME+ technology\u003c\/strong\u003e, this improved formula helps reduce the risk of developing new colour allergies* while maintaining \u003cstrong\u003erich, natural depth and high shine\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eWith \u003cstrong\u003eup to 5 levels of lift\u003c\/strong\u003e and a smooth, flexible cream consistency, Koleston Perfect ensures \u003cstrong\u003eeasy application, precise control, and long-lasting salon results\u003c\/strong\u003e.\u003c\/p\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eWhat is Koleston Perfect Me+ used for?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv style=\"font-size:0.85em\"\u003e\n\u003cp\u003eKoleston Perfect is used for \u003cstrong\u003epermanent hair colouring, grey coverage, and colour transformation\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003ePerfect for:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFull head permanent colour services\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eUp to 100% grey\/white hair coverage\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eLightening natural hair up to 5 levels\u003c\/li\u003e\n\u003cli\u003eRoot regrowth applications\u003c\/li\u003e\n\u003cli\u003eRich, natural-looking colour with depth and shine\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eWho is Koleston Perfect best for?\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cdiv style=\"font-size:0.85em\"\u003e\n\u003cul\u003e\n\u003cli\u003eClients needing \u003cstrong\u003ereliable grey coverage\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eThose wanting \u003cstrong\u003eclean, pure colour results\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eAll hair types requiring \u003cstrong\u003elong-lasting permanent colour\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eSalons offering \u003cstrong\u003ehigh-performance colour services\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eKoleston Perfect vs Toner vs Gloss\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eKoleston Perfect (Permanent Colour):\u003c\/strong\u003e\u003cbr\u003eFull coverage, lifts + deposits, long-lasting\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDemi\/Toners (e.g. Color Touch):\u003c\/strong\u003e\u003cbr\u003eTone + refresh, softer regrowth\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGlossing:\u003c\/strong\u003e\u003cbr\u003eNo lift, sheer tone, high shine\u003c\/p\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eWhy salons choose Koleston Perfect\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003eUp to 100% grey coverage\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eUp to 5 levels of lift\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eME+ technology helps reduce risk of new allergies*\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSmooth 1:1 mixing ratio\u003c\/strong\u003e for easy application\u003c\/li\u003e\n\u003cli\u003e\u003cstrong\u003eConsistent, predictable colour results\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003eHelps maintain \u003cstrong\u003ehair condition and shine\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch2\u003e\u003cstrong\u003eShade Range\u003c\/strong\u003e\u003c\/h2\u003e\n\u003cul\u003e\n\u003cli\u003eChoose from \u003cstrong\u003e160+ professional shades\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli\u003eDesigned for \u003cstrong\u003etrue-to-tone, natural-looking results\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr\u003e\n\u003ch3\u003e\u003cstrong\u003eHow to Use\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul style=\"font-size:0.85em\"\u003e\n\u003cli\u003eMix \u003cstrong\u003e1:1\u003c\/strong\u003e with \u003ca href=\"https:\/\/haircoandbeauty.co.uk\/products\/welloxon-perfect-creme-developer\" target=\"_blank\" rel=\"noopener\" title=\"Wella Welloxon Perfect Developer\"\u003eWella Welloxon Perfect 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data-section-id=\"1juxf74\"\u003e\n\u003cstrong data-end=\"883\" data-start=\"857\"\u003eUp to 5 levels of lift\u003c\/strong\u003e for flexible colour services\u003c\/li\u003e\n\u003cli data-end=\"960\" data-start=\"915\" data-section-id=\"1e2tn9y\"\u003e\n\u003cstrong data-end=\"957\" data-start=\"917\"\u003eLess hair damage colour after colour\u003c\/strong\u003e*\u003c\/li\u003e\n\u003cli data-end=\"1016\" data-start=\"961\" data-section-id=\"ytazng\"\u003eHelps \u003cstrong data-end=\"997\" data-start=\"969\"\u003eneutralise free radicals\u003c\/strong\u003e during colouring\u003c\/li\u003e\n\u003cli data-end=\"1079\" data-start=\"1017\" data-section-id=\"14967jg\"\u003e\n\u003cstrong data-end=\"1044\" data-start=\"1019\"\u003eEasy 1:1 mixing ratio\u003c\/strong\u003e for fast, consistent application\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1084\" data-start=\"1081\"\u003e\n\u003ch2 data-end=\"1129\" data-start=\"1086\" data-section-id=\"13yupyn\"\u003e\u003cspan role=\"text\"\u003e🎯 \u003cstrong data-end=\"1129\" data-start=\"1092\"\u003eDesigned for Professional Results\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cul data-end=\"1321\" data-start=\"1131\"\u003e\n\u003cli data-end=\"1191\" data-start=\"1131\" data-section-id=\"1r5cu1h\"\u003eSmooth, controlled formula for \u003cstrong data-end=\"1189\" data-start=\"1164\"\u003eprecision application\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1251\" data-start=\"1192\" data-section-id=\"tmubm4\"\u003eReliable performance across \u003cstrong data-end=\"1249\" data-start=\"1222\"\u003emultiple shade families\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"1321\" data-start=\"1252\" data-section-id=\"12gci2u\"\u003eIdeal for \u003cstrong data-end=\"1319\" data-start=\"1264\"\u003efull coverage, colour change, and regrowth services\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-end=\"1381\" data-start=\"1323\"\u003e\u003cstrong data-end=\"1381\" data-start=\"1323\"\u003eME+ technology is available in selected shades within:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-end=\"1470\" data-start=\"1382\"\u003e\n\u003cli data-end=\"1399\" data-start=\"1382\" data-section-id=\"1dif0go\"\u003ePure Naturals\u003c\/li\u003e\n\u003cli data-end=\"1417\" data-start=\"1400\" data-section-id=\"1yzqcai\"\u003eRich Naturals\u003c\/li\u003e\n\u003cli data-end=\"1434\" data-start=\"1418\" data-section-id=\"12w11cs\"\u003eVibrant Reds\u003c\/li\u003e\n\u003cli data-end=\"1454\" data-start=\"1435\" data-section-id=\"1wb3qyc\"\u003eSpecial Blondes\u003c\/li\u003e\n\u003cli data-end=\"1470\" data-start=\"1455\" data-section-id=\"x6llxl\"\u003eDeep Browns\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1475\" data-start=\"1472\"\u003e\n\u003ch2 data-end=\"1515\" data-start=\"1477\" data-section-id=\"1dozuos\"\u003e\u003cspan role=\"text\"\u003e⚠️ \u003cstrong data-end=\"1515\" data-start=\"1483\"\u003eImportant Safety 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severe\u003c\/strong\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-end=\"1761\" data-start=\"1758\"\u003e\n\u003ch2 data-end=\"1796\" data-start=\"1763\" data-section-id=\"1eueysr\"\u003e\u003cspan role=\"text\"\u003e🛒 \u003cstrong data-end=\"1796\" data-start=\"1769\"\u003eSalon-Ready Performance\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-end=\"1930\" data-start=\"1798\"\u003eDeliver \u003cstrong data-end=\"1879\" data-start=\"1806\"\u003elong-lasting permanent colour, high shine, and reliable grey coverage\u003c\/strong\u003e with a formula trusted by professionals worldwide.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"0\/00 -","offer_id":52235881480528,"sku":"KP000","price":7.29,"currency_code":"GBP","in_stock":false},{"title":"0\/11 - Ash Intensive","offer_id":52235881513296,"sku":"KP011","price":7.29,"currency_code":"GBP","in_stock":false},{"title":"0\/28 - Matt 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shine\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"286\" data-end=\"476\"\u003ePerfect for \u003cstrong data-start=\"298\" data-end=\"337\"\u003elifting and lightening natural hair\u003c\/strong\u003e, this advanced formula provides \u003cstrong data-start=\"370\" data-end=\"396\"\u003eup to 5 levels of lift\u003c\/strong\u003e while maintaining hair condition and achieving \u003cstrong data-start=\"444\" data-end=\"475\"\u003etrue-to-tone blonde results\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"478\" data-end=\"639\"\u003ePowered by \u003cstrong data-start=\"489\" data-end=\"507\"\u003eME+ technology\u003c\/strong\u003e, it helps \u003cstrong data-start=\"518\" data-end=\"580\"\u003ereduce the risk of developing a new allergy to hair colour\u003c\/strong\u003e* while ensuring \u003cstrong data-start=\"597\" data-end=\"638\"\u003econsistent, salon-quality performance\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1souf31\" 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