Wella Shinefinity is a zero lift colour glaze used to tone, refresh and enhance hair without lightening the natural base.
It delivers natural, translucent results with high shine and is ideal for glossing, colour correction and low-commitment services.
🎨 SHINEFINITY COLOUR CHART

🧠 HOW TO READ THE SHINEFINITY COLOUR CHART
- The first number = depth (how light or dark the shade is)
- The numbers after the slash = tone direction
Depth guide:
- 10 = lightest blonde
- 7 = medium blonde
- 5 = light brown
- 4 = medium brown
Tone guide:
- /1 ash (cool)
- /3 gold (warm)
- /6 violet (cool)
- /8 pearl (blue)
❄️ COOL SHADES (ANTI-WARMTH)
Best for:
- neutralising yellow/orange tones
- creating ash, silver or mushroom finishes
Examples:
- 09/13 Toffee Milk
- 09/81 Platinum Opal
- 010/12 Ice tones
- 07/12 Cool Mushroom
☕ NATURAL & BEIGE SHADES
Best for:
- soft, expensive-looking blondes
- natural glossing results
Examples:
- 09/02 Soft Sage
- 09/05 Silk Blush
- 08/0 Natural Latte
🔥 WARM SHADES
Best for:
- golden, copper and rich tones
- enhancing warmth and shine
Examples:
- 09/36 Vanilla Glaze
- 08/34 Spicy Ginger
- 07/34 Paprika Spice
🧪 BOOSTERS & CLEAR
- 00/00 Clear: adds shine or dilutes colour
- 00/66 Violet Booster: enhances cool tones
- 00/89 Blue Booster: increases ash intensity
👉 Use boosters to customise tone depending on desired result

🧪 PRO FORMULAS
Beige Blonde Gloss
- 09/13 + 09/03
- Soft neutral finish
Cool Blonde Tone Down
- 09/81 + Clear
- Reduces warmth without over-toning
Mushroom Blonde
- 07/12 + 09/81
- Soft taupe, cool finish
Warm Gloss Refresh
- 09/36 or 08/34
- Enhances golden tones
⚙️ HOW TO USE SHINEFINITY
- Mix 1:1 with Shinefinity Activator
- Apply to towel-dried or dry hair
- Develop for up to 20 minutes
- Emulsify with water, then rinse and shampoo
- Shampoo after. Condition if needed
🎯 How results change
- Towel-dried hair = softer, more natural finish
- Dry hair = stronger tone deposit
- Shorter development time = subtle result
- Full development = deeper tone + more shine

Expect softer result on pre-shampooed hair and shorter development time.
🔥 Pro tip
Using heat will intensify results.Ideal for boosting warmth or blending early greys.

🧪 Service types
Shinefinity Glaze
Use after blonding services or on natural hair
Adds tone + shine without lift
Process: up to 20 minutes
Speed Glaze
Perfect for quick refresh services
Great for blondes between appointments
Apply on towel-dried hair
Process: around 10 minutes
Corrective Glaze
For balancing uneven tone or unwanted warmth
Apply on dry hair for maximum saturation
Process: up to 20 minutes
Balancing Glaze
Use alongside root colour services
Apply root colour first, then Shinefinity through lengths
Helps refresh mids and ends
Process: around 20 minutes
🛒 SHOP SHINEFINITY
👉 Shop all Shinefinity shades
👉 Shop Shinefinity Activator
❓ FAQs
What is Shinefinity used for?
Glossing, toning and refreshing colour without lift.
Does Shinefinity lighten hair?
No, it is a zero lift formula.
How long does Shinefinity last?
Up to 4–6 weeks depending on hair and aftercare.
Can Shinefinity replace toner?
It can be used instead of toner when no lift is required.
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