Wella Color Touch is a professional demi-permanent hair colour designed for true-to-tone vibrancy, high shine and natural-looking results — no matter the hair condition.

With an upgraded formula featuring built-in Metal Purifier, Color Touch helps deliver more even, accurate colour results by reducing interference from metals inside the hair.

This ammonia-free formula provides the vibrancy of permanent colour with the low commitment of a demi, making it ideal for clients wanting shine, tone and soft regrowth without long-term commitment.

💇♀️ Why salons use Color Touch

• Perfect for vibrant, true-to-tone colour results
• Works on all hair conditions (including damaged hair)
• Ideal for refreshing colour without permanent commitment
• Adds high shine and smooth finish
• Soft regrowth with no harsh lines

👉 If you want vibrancy + flexibility, Color Touch delivers.

✨ Key benefits of Color touch

• 🎨 True-to-tone vibrancy on any hair condition
• 💧 High gloss shine and smooth finish
• 🧪 Built-in Metal Purifier technology
• 🎯 Up to 70% grey coverage (Color Touch Plus)
• 🌿 Ammonia-free, silicone-free, mineral oil-free formula
• 🎨 Over 90+ shades for full customisation

🎯 When to use Color Touch

Use Color Touch when the client wants:

• Vibrant colour without permanent commitment
• A refresh between permanent colour appointments
• Shine + tone in one service
• A personalised colour melt or gloss service

👉 Ideal for modern colour services with flexibility and shine