L'Oréal Majirouge contains Ionène G™ and Incell™ that strengthens and reinforces hair fibers whilst conditioning. Majirouge can lighten up to 3 levels and each shade gives perfect coverage of up to 100% white hair. Develops in 35 minutes.

In 2015 L'Oréal developed an exclusive technology, a molecule called Carmilane™ to make those majirouge reds even richer! Carmilane™ forms an incredibly strong bond with the hair fibre which helps to secure the colour deep within it. The result is red with a unique, multi-dimensional structure with L'Oreal's best ever fade-resistance.

L'Oréal Majirouge Rubilane™ patented technology delivers longer-lasting, pure, vibrant and intense reds and coppers.

For best results use with L'Oréal Professionnel Stabilised Cream Oxydant.