In short: L'Oréal Professionnel Tecni Art is the brand's professional styling and finishing range — created by stylists, for stylists. It's organised into three families: Flex (flexible, reworkable formulas), Fix (hold and finish) and Volume (lift and body). Every product carries a Force rating from 1 to 6, so you can match the strength of hold to the look you're creating.
Written for salon professionals. Product details reflect current L'Oreal Professionnel Tecni Art guidance, including the 2025 packaging and naming refresh.
What is L'Oreal Tecni Art?
Tecni Art is L'Oreal Professionnel's salon styling line, co-developed with top session and salon stylists to create everything from backstage looks to everyday trends. Where the colour ranges sit on the trolley, Tecni Art is the finishing station — mousses, sprays, pastes, powders and creams that build, texturise, smooth and hold.
The range is built around two simple ideas: the family (what the product is for) and the Force number (how strong it is). Learn those two things and you can pick the right product for any client in seconds.
The Tecni Art Force scale (1–6)
Every Tecni Art styler is rated for strength on a Force scale, from the lightest, most workable finish (Force 1) to the strongest, longest-lasting hold (Force 6).
| Force | Strength | Typical products |
|---|---|---|
| Force 1 | Lightest, refreshable | Volume Next Day (dry finishing spray) |
| Force 3 | Medium, natural | Fix Infinium 3 hairspray; Volume Dust powder |
| Force 4 | Strong, workable | Fix Infinium 4 hairspray; Flex Pli; Flex Liss Control |
| Force 5 | Strong sculpting | Flex Web sculpting paste |
| Force 6 | Extreme / maximum | Fix Extreme hairspray; Flex Curl Bounce |
Note that Force describes intensity, not stiffness — a high-Force curl cream like Flex Curl Bounce delivers strong definition and bounce rather than a hard hold.
The three Tecni Art families
- Flex — flexible, reworkable formulas for endless looks: curls, waves, texture, smoothing and blow-dry prep.
- Fix — hold and finish: hairsprays and pastes from medium to extreme.
- Volume — lift and body: mousse, powder and dry finishing spray for gravity-defying volume.
Volume and body
Volume Extra Full — Extra Volume & Strong Hold Mousse (250ml). A strong-hold volume mousse that adds wearable, controlled volume and lift without weighing hair down. Work through damp hair before blow-drying.
Volume Dust — Volume & Texture Powder (7g). An ultra-fine powder for all hair types. Its dry-shampoo technology creates weightless volume, texture, medium hold and grip — ideal at the root, and for updos and backcombing. Force 3.
Volume Next Day — Dry Finishing Spray (193g). A micro-propelled dry spray that transforms hair into effortless, lived-in, volumised "next-day" looks with a natural finish and touch. Force 1.
Texture, matte and deconstructed
Flex Web — Design Sculpting Paste (160ml). A fibrous sculpting paste that creates a tousled look on all hair types. Use on freshly washed or second-day hair to add structure with strong hold and zero residue. Force 5.
Flex Depolish — Deconstructing Workable Paste (100ml). A destructuring, workable paste to deconstruct and mattify for a rough, unpolished, endlessly remodelable finish — texturising, volumising and matte.
Fix Paste — Matte Paste (75ml). A strong-hold paste with a matte finish, great texture and a re-workable formula.
Curls and waves
Flex Curl Bounce — Curl-Defining Cream (150ml). A curl-defining gel-cream that brings definition, bounce and softness with humidity resistance and no crunch, formulated with Intra-Cylane™ for extra bounce. Force 6.
Flex Pli — Thermo-Modelling Spray (190ml). A thermo-modelling, shape-memory spray — the hot tool's best friend for wave-set styles. It also works as a styling primer to add body and discipline while keeping a soft, natural feel. Force 4.
Smoothing and blow-dry
Flex Liss Control — Smoothing Gel-Cream (150ml). A lightweight smoothing cream that manages unruly or frizzy hair with 24-hour humidity protection and a built-in UV filter. Use to smooth during a blow-dry, or to define curls and waves. Force 4.
Flex Blowdry — 10-in-1 Multi-Benefit Styling Cream (150ml). A leave-in cream that delivers ten professional results in one: heat protection, shape control, anti-frizz and discipline, shine and smoothness, and anti-breakage. Ideal for normal to sensitised hair.
Hold and finish
Fix Infinium 3 — Medium Hold Hairspray (289g). A medium-hold, frizz-control hairspray with shape memory and a microdiffuser for even distribution, leaving a natural touch with no stiffness. Force 3.
Fix Infinium 4 — High Hold Hairspray (289g). Instantly holds the hair, preserving the style and volume while enhancing natural shine, with exceptional shape memory. Force 4.
Fix Extreme — Extra Strong Hold Hairspray (289g). An extreme-hold, frizz-control hairspray that lasts up to 48 hours, leaves no residue and can be brushed out while maintaining strong hold. Force 6.
Heat protection and primers
For heat styling, reach for Flex Blowdry (heat protection plus nine other benefits) before blow-drying, and Flex Pli as a thermo-modelling primer before hot tools. Flex Liss Control adds a built-in UV filter for smoothing services.
Same formula, new look: the 2025 Tecni Art renames
Through 2025, L'Oreal Professionnel refreshed Tecni Art packaging and standardised the names around the Flex, Fix and Volume families. The formulas are unchanged — only the names and packaging have moved on. If you (or your stock) still use the old names, here's the cross-reference:
| Previous name | New name |
|---|---|
| Bouncy & Tender | Flex Curl Bounce |
| Web | Flex Web |
| Depolish | Flex Depolish |
| Liss Control | Flex Liss Control |
| Pli | Flex Pli |
| Blowdry Fluidifier | Flex Blow Dry |
| Full Volume Extra | Volume Extra Full |
| Super Dust | Volume Dust |
| Next Day Hair | Volume Next Day |
| Infinium 3 | Fix Infinium 3 |
| Infinium 4 | Fix Infinium 4 |
| Extreme Lacquer | Fix Extreme |
| Poker Paste | Fix Paste |
How to layer Tecni Art
- Prep on damp hair: work Volume Extra Full mousse or Flex Pli through towel-dried hair for volume and shape memory before blow-drying.
- Protect before heat: apply Flex Blowdry for heat protection, or Flex Liss Control to smooth.
- Build texture on dry hair: add Volume Dust at the root for lift and grip, or work a paste (Flex Web, Flex Depolish or Fix Paste) through lengths for texture.
- Finish: lock the look with a Fix hairspray — Infinium 3 for a natural finish, Infinium 4 for high hold, or Fix Extreme for maximum, long-lasting hold. Refresh next-day looks with Volume Next Day.
Frequently asked questions
What is L'Oréal Tecni Art?
It's L'Oréal Professionnel's professional styling and finishing range — mousses, sprays, pastes, powders and creams for volume, texture, hold, smoothing and finish, organised into Flex, Fix and Volume families.
What does the Force number mean?
Force rates strength from 1 (lightest, most workable) to 6 (strongest, longest-lasting), so you can match the product to the finish you want.
What's the difference between Flex, Fix and Volume?
Flex is flexible, reworkable styling (curls, waves, texture, smoothing); Fix is hold and finish (hairsprays and pastes); Volume is lift and body (mousse, powder, dry spray).
Has Tecni Art been renamed?
Yes — during 2025 the packaging and names were refreshed around the Flex, Fix and Volume families. The formulas are the same; see the rename table above for old-to-new names.
Which Tecni Art product gives the strongest hold?
Fix Extreme hairspray (Force 6) for finishing, and Flex Web (Force 5) or Fix Paste for strong, sculpted texture.
Which Tecni Art product is best for volume?
Volume Extra Full mousse on damp hair for body, and Volume Dust powder at the root on dry hair for instant lift and grip.
Shop L'Oreal Tecni Art at trade prices
Browse the full L'Oreal Tecni Art range — mousses, sprays, pastes and powders — plus the classic L'Oreal Elnett finishing hairspray, all at trade prices with fast UK delivery. Explore more L'Oreal Professional and all styling products.
Professional use only. Always follow the manufacturer's instructions on pack.
Written by Charlotte Read, Content Writer at Hairco & Beauty. Charlotte has over six years' experience in professional hair and beauty, and our guides are informed by colleagues with 100+ years of combined salon experience and by insight from the trade customers we supply. More about our content.
