Insight is an Italian professional brand offering shampoos, conditioners, masks and treatments organised by hair need — daily use, colour, frizz, damage, sensitive scalp, dryness and blonde toning, plus scalp treatments.

Match the line to the concern: Daily Use for normal hair, Damaged Hair and Dry Melted Care for dry or compromised hair, Colored Hair to protect colour, Anti-Frizz for smoothing, Sensitive for delicate scalps and Anti-Yellow for blondes.

Yes — the Insight Anti-Yellow Shampoo neutralises unwanted yellow and brassy tones in blonde, lightened and grey hair to keep the tone cool and clean.

Insight focuses on naturally-derived, professional formulas with a strong sustainability message, which makes the range an easy sell to clients who care about cleaner ingredients.