Shinefinity is Wella's zero-lift glaze, used for glossing, toning, root melts and refreshing faded colour. It adds a translucent, high-shine, tone-on-tone result without lifting the natural base, making it ideal for quick, low-commitment glaze and gloss services that leave the hair shiny and conditioned.

Shinefinity is mixed with the Shinefinity Activator (2%) at a 1:1 ratio. It develops quickly for a fast glossing service — always follow the professional Wella instructions for timing on each shade.

Both are demi-permanent and add no lift. Shinefinity is a zero-lift glaze designed for high-shine glossing, toning and colour refresh with a very translucent finish. Color Touch is a demi-permanent better suited to tone-on-tone colour and grey blending. Many salons use Shinefinity for express gloss services and Color Touch for tonal colour work.

No. Shinefinity is a zero-lift glaze that works without lightening the hair, so it's a gentle, conditioning service. It refreshes and tones colour while adding shine, which makes it a popular add-on or standalone gloss treatment between full colour appointments.