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Head Jog Eco Detangler Straw Brush displayed in a natural-inspired beauty banner with an eco-friendly design and soft neutral styling.

The Viral Straw Brush: Why Everyone's Talking About Head Jog's Eco Detangler

In short: the Head Jog 08 Straw Brush is the eco-friendly detangling brush that went viral and earned a spot in Glamour Magazine — made from straw biomass and recycled plastic, vegan and cruelty-free, and gentle enough for sensitive scalps and children's hair. We stock it at Hairco & Beauty in a wide range of colours.

Every so often a tool comes along that salons and clients won't stop talking about. The Head Jog 08 Straw Brush is one of them — a detangling brush that built a following through word of mouth and online reviews before being featured in Glamour as the viral hairbrush worth the hype. Here's why it's become a backwash and retail favourite.

What makes it different

The Straw Brush is built around an eco-conscious idea: a brush that's kind to hair, scalp and the planet. It's made from renewable straw biomass combined with recycled plastic, and it's designed for zero net carbon emissions in production. It's also 100% vegan and cruelty-free, with no animal-derived materials or testing — an easy story to tell clients who care what their products are made from.

The design: gentle by engineering

What customers rave about is how it feels. The brush has a loop-design back and a double-curve shape that flex to follow the contours of the scalp, so it moulds to the head rather than dragging across it. The soft, flexible pin bristles glide through wet or dry hair to detangle without tugging, which helps reduce breakage — and they deliver a gentle scalp massage at the same time, stimulating circulation as you brush.

That combination makes it genuinely comfortable, which is why it suits all hair types, including fine hair, sensitive scalps and children who don't enjoy the post-shower detangle.

Why salons stock it

  • An easy retail story: viral recognition, a clear sustainability message and a comfortable, pain-free experience make it simple to recommend and sell at the till.
  • Backwash and styling use: ideal for detangling after a wash, or working through dry hair before styling.
  • Broad appeal: from clients with sensitive scalps to parents buying for children, it fits a wide range of needs.
  • A range of colours: we stock the Straw Brush in a wide choice of shades to suit your retail display.

Frequently asked questions

Is the Head Jog Straw Brush good for detangling?
Yes — its soft, flexible pin bristles are designed to glide through wet or dry hair and detangle without tugging, helping to reduce breakage while gently massaging the scalp.

Is it eco-friendly?
It's made from renewable straw biomass and recycled plastic and is designed for zero net carbon emissions in production. It's also vegan and cruelty-free.

Is it suitable for children and sensitive scalps?
Yes — the gentle, flexible design makes it comfortable for all hair types, including sensitive scalps and children's hair.

Does Hairco supply the Head Jog Straw Brush at trade prices?
Yes. Hairco & Beauty supplies the Head Jog 08 Straw Brush in a range of colours at trade prices, with fast UK delivery.

Shop the Head Jog Straw Brush

Browse the Head Jog brush range at Hairco & Beauty to find the Straw Brush in your choice of colours, at trade prices with fast UK delivery.


Written by Charlotte Read, Content Writer at Hairco & Beauty. Charlotte has over six years' experience in professional hair and beauty, and our guides are informed by colleagues with 100+ years of combined salon experience and by insight from the trade customers we supply. More about our content.

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