In short: Insight is an Italian professional brand built around naturally-derived ingredients and sustainability. At Hairco & Beauty the range covers four areas — Hair Care organised by concern, a Styling line including the curl-focused Elasti-Curl products, the INCOLOR colour and lightening line, and a Body & Skincare range. This guide explains what each is for and how to stock it.
Written for salon professionals. Always follow the manufacturer's instructions on pack, and complete the recommended tests before any colour or lightening service.
What is Insight?
Insight (Insight Professional) is an Italian salon brand known for naturally-derived formulas and a strong sustainability message — a modern, clean-leaning range that's easy to recommend to clients who care about what's in their products. It spans everyday haircare, styling, a professional colour and lightening line, and even body and skincare, so a salon can build a full Insight story across the backwash, the styling section and the retail shelf.
Awards and recognition
Insight is a multi-award-winning brand at the UK Hair Magazine Awards (the industry's "Hot 100"), one of the most competitive annual line-ups in British hairdressing — with category wins across 2023, 2024 and 2025 that reflect both its performance and its natural, sustainable positioning.
- 2023: a standout year, with six category wins and fifteen finalist places. Insight's Elasti-Curl range (which we stock) was recognised across several Afro and textured-hair categories, and UK ambassador Carolyn Newman won Best Hair Look Change using the INCOLOR colour line.
- 2024: three category wins and thirteen finalist places at the Hair Awards "Hot List" — Best Shampoo & Conditioner for Hair Loss, Best Smoothing / Straightening for its Anti-Frizz Hydrating range (which we stock), and Best Defining Styler for the Insight Elastic Moulding Wax.
- 2025: three more wins and nine finalist places — including Best Zero Plastic Shampoo & Conditioner, which underlines Insight's sustainability credentials, alongside recognition for its colour-care and anti-frizz care lines (which we stock).
For a salon, that's an easy story to tell clients: Insight pairs award-winning performance with naturally-derived, sustainability-focused formulas.
Insight Hair Care: by concern
The core of the range is a set of shampoos, conditioners, masks and treatments, each formulated for a specific need, so it's quick to prescribe by concern:
- Daily Use — light, everyday cleansing and conditioning for normal hair.
- Colored Hair — to protect and prolong colour.
- Damaged Hair and Dry (Melted Care) — nourishment and repair for dry, compromised hair.
- Anti-Frizz — smoothing and control.
- Sensitive — gentle care for delicate scalps.
- Antioxidant — rejuvenating care, plus the Hydra-Refresh hair and body water.
- Anti-Yellow — a toning shampoo to keep blonde, lightened and grey hair cool.
- Anti-Dandruff Purifying treatment and the Dermal Protector for the scalp before technical services.
Browse the Insight Hair Care range.
Insight Styling: hold, texture and curls
Insight's styling line covers hold, texture and finish, and includes the curl-focused Elasti-Curl products:
- Volumizing Shaping Ecomousse for body and shape.
- Texturizing Sea Salt Spray for grip and a lived-in, beachy texture.
- Antioxidant Protective Hairspray for hold with a protective finish.
- Hair & Beard Fluid Gel — a crossover product for hair and beard styling.
- Elasti-Curl — the Illuminating Hair Oil-Serum and Curly Hair Detangling Mask for curly and textured hair.
Browse the Insight Styling range.
Insight INCOLOR: colour and lightening
INCOLOR is Insight's professional, back-bar colour and lightening line. The range includes the White Bleaching Powder (with ammonia) and the Multi-Technical Bleaching Powder for lightening, alongside the Nourishing Color Activators (developers, including a 30 vol) to mix with colour and lightener. As with any technical range, always follow the on-pack ratio and timing, and complete a strand test and the recommended skin/allergy alert test first.
Browse the Insight INCOLOR range.
Insight Body & Skincare
Insight extends beyond hair into a naturally-derived body and skin line — the Nourishing Body Cream, Hydrating Hand Cream, Regenerating Body Oil, Body Scrub and the multi-use Summer Experience Hair and Body Butter. These are easy, high-margin retail add-ons that let clients buy into the brand beyond haircare.
Browse the Insight Body & Skincare range.
How to stock Insight
- Retail care routines: prescribe the Hair Care lines by concern — a shampoo, conditioner and treatment make a simple take-home routine.
- Styling and curls: the styling line and Elasti-Curl cover finishing and the growing demand for curl care.
- Back-bar colour: the INCOLOR bleaching powders and activators for technical services.
- Retail add-ons: the body and skincare range lifts the average basket at the till.
Frequently asked questions
Is Insight a professional brand?
Yes — Insight (Insight Professional) is an Italian salon brand, known for naturally-derived formulas and a strong sustainability focus, covering care, styling, colour and body.
What makes Insight different?
Its naturally-derived, sustainability-led positioning, combined with a full professional range — from concern-based haircare to a back-bar colour line — makes it easy to recommend to clients looking for cleaner products.
Does Insight have a blonde toning shampoo?
Yes — the Insight Anti-Yellow Shampoo neutralises unwanted yellow and brassy tones in blonde, lightened and grey hair.
What is Insight INCOLOR?
INCOLOR is Insight's professional colour and lightening line — bleaching powders and nourishing colour activators (developers) for technical salon services.
Is Insight an award-winning brand?
Yes — Insight has been a repeat winner at the UK Hair Magazine Awards ("The Hot 100"), with category wins across 2023, 2024 and 2025 spanning its care, colour, styling and curl ranges, including recognition for its sustainability.
Does Hairco supply Insight at trade prices?
Yes. Hairco & Beauty supplies the full Insight range — care, styling, INCOLOR and body — at trade prices, with fast UK delivery.
Shop Insight at trade prices
Browse the full Insight range — Hair Care, Styling, INCOLOR and Body & Skincare — at trade prices with fast UK delivery.
Written by Charlotte Read, Content Writer at Hairco & Beauty. Charlotte has over six years' experience in professional hair and beauty, and our guides are informed by colleagues with 100+ years of combined salon experience and by insight from the trade customers we supply. More about our content.
