Rose gold is one of the most-requested blonde looks — a soft fusion of pink, peach and warm metallic gold. There is no single “rose gold shade”: colourists build it across glossing, demi and permanent work, using whichever Wella range fits the service. Below are real salon formulas from working colourists, grouped by the Wella range used.
Always strand test and confirm developer ratios and processing times on your own client. Formulas are credited to the original stylists; results vary with base, colour history and technique.
Shinefinity rose gold formulas (zero-lift gloss)
Best for toning pre-lightened blondes to rose gold with high shine and no lift. See the full Shinefinity Colour Guide for shade codes, and shop Wella Shinefinity.
Lift & rose gloss
Formula:
- Lighten with BlondorPlex
- Tone: Shinefinity 07/75 + 09/65
Credit: @karen_wella
Soft rose gloss
Formula:
- Shinefinity 09/65 + 09/61
Credit: @chiriac.ionela
Rose-mauve gloss
Formula:
- Shinefinity 07/13 + 09/13 + 07/75
Credit: @lucieclavel_pro
Pro tip: Add a touch of 07/75 into 09/65 to enhance the rose tone on lighter depths.
Color Touch rose gold formulas (demi-permanent)
Demi-permanent rose gold for tonal refresh and blending without strong lift. Shop Wella Color Touch and Color Touch Special Mix; see the Color Touch product guide. Mix Color Touch 1:2 with the matching emulsion.
Sandy Rose
Formula:
- Color Touch 9/36 + 55/65 (10%)
- Mixed 1:2 with 1.9%
Credit: @rebecca.wella
Soft rose gold blend
Formula:
- Color Touch 10/6 + 10/73 + 9/75 + 0/56 (30g + 30g + 20g + 5g)
Credit: @nejcradolic_haireducation
Warm rose
Formula:
- Color Touch 9/16 + 9/36 + 55/65 (30g + 30g + 0.5g)
Credit: @nejcradolic_haireducation
Soft rose beige
Formula:
- Color Touch 9/97 + 7/75 + 9/73 + 55/65 (30g + 10g + 20g + 1g)
Credit: @nejcradolic_haireducation
Pastel rose
Formula:
- Color Touch 10/6 + 10/34 + 0/56 (50g + 40g + 10g)
- With pastel blonde developer
Credit: @nejcradolic_haireducation
Multi-tone rose
Formula:
- Color Touch 10/73 + 9/36 + 10/05 + 8/71 + 9/43
Credit: @em.place
Illumina Color rose gold formulas (high shine)
Illumina Color and its Opal-Essence toners give a sheer, reflective rose gold. Shop Wella Illumina Color.
Metallic rose gold
Formula:
- Roots: foils + Blondor Soft Blonde Cream + 4%
- Tone: Illumina Opal-Essence Titanium Rose + 1.9%
- Apply to almost-dry hair, process 25 minutes
Credit: @nesteapetrova
Shiny rose gold (all-Wella)
Formula:
- Roots: Blondor Soft Blonde Cream + 4% (1:2). Process & cleanse
- Gloss: Illumina Opal-Essence Copper Peach + Titanium Rose (2:1) + 1.9% (1:2)
- Apply to wet hair, process 25 minutes
Credit: @nesteapetrova
Copper-rose blend
Formula:
- Illumina 9/7 + Copper Peach + 10/36 + 9/43 (10g + 30g + 30g + 20g)
Credit: @nejcradolic_haireducation
Warm rose blonde (foiled)
Formula:
- Roots: 6/0 + 8/13 + 8/69 + Titanium Rosé + 9%
- Highlights I: 10/05 + 6%
- Highlights II: 10/38 + 8/05 (1:1) + 6%
- Highlights III: 8/38 + 8/05 (1:1) + 6%
Credit: @wellahairuki
Muted rose
Formula:
- Toner: Illumina Color 8/05 + 9/59 + Opal-Essence Titanium Rose (1:1:1) with Pastel Welloxon
- Then: Color Fresh Create — Nu-Dist Pink 30g + Uber Gold 10g + Tomorrow Clear
Credit: @danijelailic.wella
Koleston Perfect rose gold formulas (permanent)
Permanent rose gold for longevity and stronger deposit. Shop Wella Koleston Perfect; use Koleston Special Mix for the 0/ tones.
Balayage rose gold
Formula:
- Lighten: Freelights + 12%, then wash
- Tone: Koleston Perfect 9/38 + 10/38 (1:1) with Pastel Developer, then wash and towel dry
- Finish: Color Fresh Create Nu-Dist Pink, scalp to ends, 15 minutes on damp hair
Credit: @calebdoeshair
Light up the deep rose gold
Formula:
- 10/95 + 10/96 + 77/46 + 55/65, with pastel developer (1:2)
Credit: @evaforsman_hair
Soft rose
Formula:
- 20ml 7/34 + 20ml 9/04 + 10ml 0/66 (Special Mix) + 1ml 0/43 (Special Mix) + 3%
Credit: @dwhair_makeup
Bright rose blonde
Formula:
- 10/04 + 9/96 + 0/65 (50g + 50g + 5g)
Credit: @nejcradolic_haireducation
Subtle rose
Formula:
- 10/96 + 99/44 + 8/43 (60g + 4g + 2g)
Credit: @nejcradolic_haireducation
Varying pink hue
Formula:
Illumina Color 10/1 + 8/05
Koleston Perfect ME+ 10/0 + 0/65
Credit: @georgia_colour
Shop the ranges
- Wella Shinefinity — zero-lift gloss
- Wella Color Touch + Special Mix — demi-permanent
- Wella Illumina Color — high shine
- Wella Koleston Perfect — permanent
More shade help: Shinefinity Colour Guide and Color Touch product guide.
All formula credits to the original stylists. Results vary with base, colour history and technique — always strand test.
If one of these formulas is yours and you'd like it amended or removed, just get in touch.
