Wella Illumina Color is Wella’s biggest colour breakthrough in 20 years.

With a portfolio of 31 intermixable shades it has become a global beauty phenomenon, setting the new standard of luminous, healthy-looking hair with infinite possibilities. Wella’s patented Microlight technology protects the cuticles, allowing light to pass through- revealing previously unseen potential in hair. It gives up to 100% grey coverage and a sheer colour that's luminous in every kind of light.