Insight Anti-Yellow Shampoo 400ml is a professional purple-pigmented toning shampoo formulated with Organic Chamomile Extract, Saffron Extract and Organic Lemon Extract to neutralise unwanted yellow and brassy tones in blonde, bleached and grey hair. It gently cleanses while helping to maintain a cool, bright tone between salon visits.

Why salons stock it

• Protects your lightening and toning work — clients keep the cool tone you created instead of going brassy after a fortnight
• Works on blonde, bleached, highlighted and natural grey hair
• Retails well to every blonde client in the chair, so it earns its shelf space
• Part of Insight's vegan Italian professional range
• Trade prices with next day UK delivery

How to use
Apply to damp hair, massage through and leave for 1–5 minutes before rinsing. Adjust the timing to control how much violet pigment is deposited — shorter for maintenance, longer for stronger toning.

Part of the Insight Professional range. Insight is an Italian vegan haircare brand; Hairco & Beauty holds the UK licence. Trade only — professional salon, barber and colourist accounts.