L'Oréal Dia Richesse is an ammonia-free demi-permanent colour that deposits a rich, natural-looking tone with no lift. It blends up to around 70% white hair and is known for warm, luminous, conditioned results that fade softly.
What is Dia Richesse?
Dia Richesse is part of L'Oréal Professionnel's ammonia-free Dia family. Unlike the acidic, translucent finish of Dia Light, Dia Richesse gives a fuller, more opaque deposit – making it a favourite for natural-looking refreshes and softer grey blending.
- Ammonia-free demi-permanent – low odour, gentle on the hair
- No lift – deposits tone only, fades with no harsh regrowth line
- Blends up to ~70% white hair for a natural result
- Rich, warm, conditioned finish with plenty of shine
What is Dia Richesse used for?
- Refreshing depth and tone on natural or previously coloured hair
- Softly blending grey without a solid, flat coverage look
- Adding warmth and richness between permanent colour services
- Tone-on-tone work where a fuller deposit than a gloss is wanted
How do you mix Dia Richesse?
Dia Richesse is mixed with L'Oreal Dia Activateur at a low volume (typically 6 or 9 vol). Always follow the current L'Oreal mixing ratio and processing time on pack, and carry out an allergy/skin test before every service. Browse all peroxides & developers at trade prices.
Important: Dia Richesse availability
Dia Richesse has become harder to source in the UK as L'Oreal has consolidated the Dia range. If your usual shade is unavailable, the closest ammonia-free demi alternatives we stock are L'Oreal Dia Color and Dia Light. Full details and shade guidance are in our Dia Richesse availability update.
Related guides
- Dia Light vs Dia Richesse: What's the Difference?
- Dia Richesse: What's Changing and What to Use Instead
- What Is L'Oreal Dia Light?
- L'Oreal Dia Light Colour Chart
Shop the range at trade prices
- L'Oreal Dia Color 60ml
- L'Oreal Dia Light 60ml
- L'Oreal Dia Activateur 1L
- Browse all L'Oreal colour and semi-permanent colour
Hairco & Beauty is a trade-only wholesaler supplying salons and qualified professionals across the UK, with fast delivery and trade pricing.
Frequently asked questions
Is Dia Richesse permanent?
No. It is an ammonia-free demi-permanent that deposits tone without lifting and fades gradually.
How much grey does Dia Richesse cover?
It blends up to around 70% white hair for a natural result. For full opaque coverage, use a permanent colour such as Majirel or INOA.
What is the difference between Dia Richesse and Dia Light?
Dia Richesse gives a richer, more opaque deposit; Dia Light is an acidic gloss with a translucent, high-shine finish.
What replaces Dia Richesse?
Where stock is limited, L'Oréal Dia Color or Dia Light are the closest ammonia-free demi alternatives.
Written by Charlotte Read, Content Writer at Hairco & Beauty. Charlotte has over six years' experience in professional hair and beauty, and our guides are informed by colleagues with 100+ years of combined salon experience and by insight from the trade customers we supply. More about our content.
